Amazon Simple Email Service is a mass and transactional email service for companies and developers and they are highly scalable and cost-effective. Amazon SES eliminates the difficulty and cost of creating an in-house messaging solution or authorizing, installation and the usage of a third-party messaging service. The service interacts with other AWS systems, making it easy to send emails from services such as Amazon EC2 hosted applications. With Amazon SES, no long-term commitments, minimum expenses or negotiation are required. Organizations can employ a free usage tier and then pay a lower amount for the number of emails sent plus data transfer charges.
Creating large-scale messaging solutions to send marketing and transactional messages is often a complex and costly challenge for businesses. To optimize email delivery's success rate, organizations must handle mail server management and network configuration and adhere to strict Internet Service Providers (ISP) standards for email content. Additionally, many third-party messaging solutions require contract and price negotiations, as well as significant upfront costs.
Amazon SES eliminates these challenges and allows companies to take advantage of the years of experience and advanced messaging infrastructure that Amazon.com has designed to serve its customer base at large. With SMTP or a simple API call, an organization can now access a scalable, high-performance messaging infrastructure to communicate efficiently and cost-effectively with its customers. For high email deliverability, Amazon uses SES content filtering technologies to analyze an organization's outbound email to ensure that it meets ISP standards.
The email is then queued for transmission or returned to the sender for corrections and modifications.. Amazon SES offers a built-in feedback loop, including bounce alerts, unsuccessful and efficient delivery attempts, and spam reports, to help companies further enhance email communication efficiency with their clients.